Founded in Austin, TX
AI won’t replace the people who run your business. The operator using it will out-run the one who isn’t. We build the system that puts that reach in your team’s hands. Their judgment, their mandate, their call, running at a scale no person could reach alone.
Register of work
The through-line
ServiceGuru’s original focus was the automation of the front office for local service businesses — answering the phone, chasing the review, filling the calendar. That work proved something wider and deeper than the product it started as: the constraint was never the phone. It was that the operator’s own information sat scattered across tools that could not talk to each other, so the decisions that actually moved the business got made late, or on instinct.
That is a larger problem than a missed call, and it belongs to no single trade. The same gap sits inside a brokerage, a royalty desk, and a construction firm. Different objects, same failure. So the work followed the problem out of the front office rather than staying where it was first found.
What the company builds now is the system that closes that gap: built once per industry, installed inside a single operator’s business, and owned by that operator. Commercial real estate, field operations, capital markets, critical-minerals royalty. The engagements are larger and the systems are bespoke, but the problem underneath them is the one the front office made visible.
The machine moves the earth.
You decide where.
Ground truth: the object the system reasons about
Standard of work
0 messages the outreach desk sends on its own, because that client asked for it that way. Another client’s build sends without asking.
The operator
Every system we build reports to a person.
Not to a dashboard nobody opens, and not to us.
That’s why it still runs in year two.
Inquiries
Tell us what your operation runs on today and which decision keeps getting made late. That is the fastest route to a useful answer. How an engagement runs is on the company page.